Wednesday 8th May 2019
Introducing Glamour Preloved
In the process of preparing for a special event, we all want to find that one dress that makes us feel beautiful and look simply extraordinary. But when the event is over – are you going to wear the dress again?
Inspired by the growing trend of sustainable fashion, Glamour recently launched their Pre-Loved pop-up. You can now bring Glamour pieces in to be assessed which are then sold in-store and online on your behalf. Either choose to receive a cash payout once it has been sold in-store or online or use it as credit and receive a little bit more to spend for their next purchase.
"It really has ended up being quite a natural progression for the business. Initially we were concerned it could confuse our clients or even dilute the brand, but we listened and have delivered what they asked us for,” explains Owner and Director Charone Mackessack.
“We have created a beautiful space in-store and online where we can on-sell coveted pieces on their behalf and it all works together seamlessly."
Pre-loved is undoubtedly having more than a moment in 2019. With pre-loved clothing expected to make up ⅓ of wardrobes by the year 2033, fashion powerhouses such as Neiman Marcus, Harrods and many more retailers are jumping on board. Glamour has always prided itself on being a leader in the industry and their pre-loved section is no different.